A better web experience for remote education
iTutor is an ed-tech platform designed to make education more accessible through teacher placement and certified online courses.
The iTutor website needed to be completely reimagined.
The existing website hadn’t been updated in years. On a tight budget and timeline, I worked across teams to develop a new brand direction and messaging strategy. I executed a complete redesign of the website and worked with outside developers to ensure the desktop and mobile experiences worked seamlessly.
A Simple Refresh
We had many conversations about whether the company was ready for a total rebrand, including a new name. Understanding that our customers were in the middle of their school year, and weighing other company priorities, we chose to keep the current name (for now) and do a simple brand refresh instead.
Original Site
New Design
The world of online education has changed enormously since the pandemic.
I worked with the sales and academic teams to understand what messages are resonating with schools, parents, and educators. I overhauled iTutor’s website messaging strategy and focused on the call-to-actions that would be most impactful for the business.
